Jeep is an automobile marque of Chrysler. The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle (SUV) brand. It inspired a number of other light utility vehicles. The original Jeep vehicle that first appeared as the prototype Bantam BRC became the primary light 4-wheel-drive vehicle of the United States Army and Allies during World War II, as well as the post-war period. Many Jeep variants serving similar military and civilian roles have since been created in other nations.
The iconic Jeep® brand is recognised the world over — forever tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MA.
Our story is your story. Jeep owners have long known that Go Anywhere, Do Anything® is a way of life — not just a campaign slogan. Explore our legendary line-up, then create your own timeless story in a Jeep 4x4
The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.
In 1960’s, The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models - for work, play, recreation and luxuriously capable transportation.
In 1970’s The Jeep® brand's 4x4 leadership continues in the 70's with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.
In 1980’s The all-new Jeep® Cherokee (XJ) introduced helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction, first full-time 4x4 system with shift-on-the-fly capability.
The all-new 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.
The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new 4-door Wrangler took the industry by storm. The Compass and Patriot were the first Jeep vehicles to reach into the small cross-utility segment.